Anti counterfeit packaging of the most popular win

Anti counterfeiting packaging of famous wines

many famous and high-quality product manufacturers apply one or more packaging anti-counterfeiting technologies to their products to combat counterfeiting and protect genuine products, but the effect is not satisfactory. The reason is that, on the one hand, the packaging anti-counterfeiting technology adopted by the enterprise itself can not effectively curb counterfeit products; on the other hand, the location of the anti-counterfeiting technology adopted by the enterprise. Improper use leads to failure to play the role of anti-counterfeiting. Therefore, once there are counterfeit products in the market, manufacturers have to seek other anti-counterfeiting technologies to replace the packaging, which not only causes huge economic losses to enterprises, but also is not conducive to consumers' identification, or increases their consumption burden. The root cause of this situation lies in the manufacturer's insufficient understanding of packaging anti-counterfeiting technology, and other factors are not comprehensively considered in the packaging anti-counterfeiting design. Next, we take the anti-counterfeiting packaging of famous wine as an example to analyze the design principles and application of anti-counterfeiting packaging

design principles of anti-counterfeiting packaging of famous wines

there are many kinds of wines with various styles. In addition to protecting and beautifying commodities, its packaging and decoration also has the important function of promoting commodities. The counterfeiting of famous liquor has always been a major problem for brewing enterprises, and has hindered the healthy development of enterprises. In order to effectively curb counterfeiting, the main ways of counterfeiting should be analyzed when designing the packaging anti-counterfeiting of products, and the products that can really play the role of anti-counterfeiting should be designed pertinently. At present, the ways of counterfeiting famous wines can be generally divided into three categories: first, counterfeiters use old packaging containers. Implement counterfeiting activities such as labels; Second, counterfeiters bought new packaging containers from the black market. Implement counterfeiting activities such as labels; Third, some large-scale counterfeiting enterprises with strong economic strength have imitated various famous and high-quality products and made counterfeits in large quantities. In view of these three ways of counterfeiting, comprehensive consideration should be taken when designing the anti-counterfeiting packaging of famous wines to meet the "Three Prevention" design principle of anti-counterfeiting packaging

1. Anti counterfeiting packaging design principles to prevent the use of old containers for counterfeiting

preventing the use of old containers for counterfeiting (hereinafter referred to as "anti old") is mainly proposed for some small and medium-sized counterfeiters to use old packaging for counterfeiting, because most small and medium-sized counterfeiting Enterprises, due to the limitations of economic conditions, often use old containers for counterfeiting and wantonly counterfeit famous and high-quality products. For such counterfeiters, manufacturers can deal with them as long as they use destructive anti-counterfeiting packaging technology. The packaging or decoration is cleverly designed into a one-time destructive structure. When the packaging is opened for use, the packaging or decoration must be destroyed, so as to effectively prevent the use of old containers for counterfeiting and realize "old prevention"

2. The design principle of anti-counterfeiting packaging to prevent counterfeiting with new packaging

preventing counterfeiting with new packaging (hereinafter referred to as "anti new") is one of the most important contents of anti-counterfeiting packaging at present. After most manufacturers adopted destructive anti-counterfeiting packaging technology, counterfeiters also turned to using new packaging to make counterfeits. They mainly use new packaging bought from the black market. Labels, etc. This way of counterfeiting is more difficult to deal with than the first case, because most of the new packaging, labels, etc. can be easily manufactured in a centralized and decentralized manner, so that counterfeiters can produce realistic fake goods without too much investment. At present, there are mainly two methods of "new prevention"; First, the use of complex technology makes counterfeiting difficult to implement; The second is to use huge investment to implement anti-counterfeiting on the production line, that is, the manufacturer adopts a technology that must be implemented on the production line, and the investment in this technology is very large, which makes it difficult for ordinary counterfeiters to bear, forming an investment anti-counterfeiting, which is also the main measure of "new prevention"

3. "Anti big" anti-counterfeiting packaging design principle