Anti counterfeit packaging of the most popular win

  • Detail

Anti counterfeiting packaging of famous wines

many famous and high-quality product manufacturers apply one or more packaging anti-counterfeiting technologies to their products to combat counterfeiting and protect genuine products, but the effect is not satisfactory. The reason is that, on the one hand, the packaging anti-counterfeiting technology adopted by the enterprise itself can not effectively curb counterfeit products; on the other hand, the location of the anti-counterfeiting technology adopted by the enterprise. Improper use leads to failure to play the role of anti-counterfeiting. Therefore, once there are counterfeit products in the market, manufacturers have to seek other anti-counterfeiting technologies to replace the packaging, which not only causes huge economic losses to enterprises, but also is not conducive to consumers' identification, or increases their consumption burden. The root cause of this situation lies in the manufacturer's insufficient understanding of packaging anti-counterfeiting technology, and other factors are not comprehensively considered in the packaging anti-counterfeiting design. Next, we take the anti-counterfeiting packaging of famous wine as an example to analyze the design principles and application of anti-counterfeiting packaging

design principles of anti-counterfeiting packaging of famous wines

there are many kinds of wines with various styles. In addition to protecting and beautifying commodities, its packaging and decoration also has the important function of promoting commodities. The counterfeiting of famous liquor has always been a major problem for brewing enterprises, and has hindered the healthy development of enterprises. In order to effectively curb counterfeiting, the main ways of counterfeiting should be analyzed when designing the packaging anti-counterfeiting of products, and the products that can really play the role of anti-counterfeiting should be designed pertinently. At present, the ways of counterfeiting famous wines can be generally divided into three categories: first, counterfeiters use old packaging containers. Implement counterfeiting activities such as labels; Second, counterfeiters bought new packaging containers from the black market. Implement counterfeiting activities such as labels; Third, some large-scale counterfeiting enterprises with strong economic strength have imitated various famous and high-quality products and made counterfeits in large quantities. In view of these three ways of counterfeiting, comprehensive consideration should be taken when designing the anti-counterfeiting packaging of famous wines to meet the "Three Prevention" design principle of anti-counterfeiting packaging

1. Anti counterfeiting packaging design principles to prevent the use of old containers for counterfeiting

preventing the use of old containers for counterfeiting (hereinafter referred to as "anti old") is mainly proposed for some small and medium-sized counterfeiters to use old packaging for counterfeiting, because most small and medium-sized counterfeiting Enterprises, due to the limitations of economic conditions, often use old containers for counterfeiting and wantonly counterfeit famous and high-quality products. For such counterfeiters, manufacturers can deal with them as long as they use destructive anti-counterfeiting packaging technology. The packaging or decoration is cleverly designed into a one-time destructive structure. When the packaging is opened for use, the packaging or decoration must be destroyed, so as to effectively prevent the use of old containers for counterfeiting and realize "old prevention"

2. The design principle of anti-counterfeiting packaging to prevent counterfeiting with new packaging

preventing counterfeiting with new packaging (hereinafter referred to as "anti new") is one of the most important contents of anti-counterfeiting packaging at present. After most manufacturers adopted destructive anti-counterfeiting packaging technology, counterfeiters also turned to using new packaging to make counterfeits. They mainly use new packaging bought from the black market. Labels, etc. This way of counterfeiting is more difficult to deal with than the first case, because most of the new packaging, labels, etc. can be easily manufactured in a centralized and decentralized manner, so that counterfeiters can produce realistic fake goods without too much investment. At present, there are mainly two methods of "new prevention"; First, the use of complex technology makes counterfeiting difficult to implement; The second is to use huge investment to implement anti-counterfeiting on the production line, that is, the manufacturer adopts a technology that must be implemented on the production line, and the investment in this technology is very large, which makes it difficult for ordinary counterfeiters to bear, forming an investment anti-counterfeiting, which is also the main measure of "new prevention"

3. "Anti big" anti-counterfeiting packaging design principle

for some economically powerful counterfeiters, the best way to prevent their counterfeiting is secret anti-counterfeiting (hereinafter referred to as "anti big"). Neither new technology nor patented technology can play an anti-counterfeiting role for counterfeiters with strong economic strength. Because these counterfeiters also have advanced equipment and can produce high-tech packaging products, secret anti-counterfeiting is the best way to resist these counterfeiters

the above design principles should generally be followed in the design of anti-counterfeiting packaging of famous wines. Only in this way can the anti-counterfeiting packaging of products really play an anti-counterfeiting role

application of anti-counterfeiting packaging

the packaging made according to the "Three Prevention" design principle of anti-counterfeiting packaging introduced above has been successfully applied at present. Here is a brief introduction

1. "Anti aging" anti-counterfeiting packaging

in order to prevent criminals from harming consumers by recycling old bottles and filling them with inferior wine, many manufacturers currently use a variety of one-time destruction anti-counterfeiting packaging structures, including destructive wine boxes used for outer packaging. For example, the outer packaging of a "Liuyanghe" wine is equipped with a non porous lock, which will destroy the wine box once the outer packaging is opened. There are also one-way protective valve structures for inner packaging, anti-theft cap structures, disposable anti-counterfeiting wine bottles and other anti-counterfeiting designs, such as "Dongjiu" all adopt metal anti-theft caps, "Moutai" wine inner and outer packaging bottle caps all use red twisted anti-theft spiral aluminum caps, "Xifeng" wine uses aluminum twist 2) explosion pressure test: four times the maximum working pressure of the broken anti-theft cap, "Wuliangye" adopts metal twisted caps, etc. From this point of view, the twisted anti-theft cover has been deeply rooted in the hearts of the people, and has become the preferred anti-counterfeiting technology for "anti-aging"

2. "Anti new" anti-counterfeiting packaging

for counterfeiters, this kind of anti-counterfeiting packaging has certain technical difficulties in implementation, and the investment is too large, the gains outweigh the losses, so the anti-counterfeiting effect is better. At present, the technologies used include special packaging materials, laser printing, etc. Laser burn printing is a good anti-counterfeiting packaging technology, which has better effect when combined with anti-theft cover. It is a technology of laser printing at the joint between the lid and the container after the liquor is filled and sealed, so that the upper half of the font is printed on the lid and the lower half is printed on the container. When the consumer opens the bottle cap, the printing on the bottle cap is damaged, while the printing on the container is intact. The printing left on the container cannot be erased and forms a permanent mark. Therefore, it is very difficult to use the wine bottle to make a fake. Because this technology requires high investment in equipment, and these equipment are used on the packaging site, it has a good anti-counterfeiting effect. For example, "Xifeng" wine is sprayed with the ex factory date and batch number at the broken connection of the bottle cap, which serves the purpose of "preventing old" and "preventing new"

3. "Anti big" anti-counterfeiting packaging

because some large counterfeiters have strong funds, they can imitate whether there is any one side of the sample, which indicates any kind of products. Therefore, we must adopt the anti-counterfeiting technology of coding to deal with these outlaws. For example, the laser burning technology introduced above can combine different passwords of the printing template through font replacement, strictly manage and control its use time and template model, strengthen the management of these technologies, and do not give criminals an opportunity. Now there is also a password anti-counterfeiting wine bottle cap on the market, which is an anti-counterfeiting technology integrating mechanical password combination and code recognition, which makes counterfeiters flinch. For example, "Confucius family" liquor encrypts the logo, and "drunkard" uses code anti-counterfeiting logo, etc

a successful anti-counterfeiting packaging design generally needs to consider the above factors and comprehensively use a variety of anti-counterfeiting technologies. Only relying on a certain anti-counterfeiting technology to prevent counterfeiting is far from solving the problem of counterfeiting. In addition, any anti-counterfeiting technology is not once and for all. We must constantly develop new anti-counterfeiting technologies and make effective combinations to achieve the best anti-counterfeiting purpose. The "three proofs" design principles of "old proofing", "new proofing" and "big proofing" are the main basis for the design of anti-counterfeiting packaging. Only the anti-counterfeiting packaging designed according to the "three proofing" design principles can more effectively prevent counterfeiting and shoddy

this article is from the Internet, and the copyright belongs to the original author. It is only for everyone to share. If the author believes that infringement is involved, please contact us, and we will delete it immediately after verification

Copyright © 2011 JIN SHI